Journal
BEHAVIOURAL PROCESSES
Volume 97, Issue -, Pages 21-24Publisher
ELSEVIER SCIENCE BV
DOI: 10.1016/j.beproc.2013.04.001
Keywords
Choice; Choice overload; Delay discounting; Options discounting
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Funding
- Honors Program at the University of Kansas
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Recent research in the behavioral decision making literature has demonstrated that humans hyperbolically discount the subjective value of options as the number of options increases (Reed et al., 2012). These findings provide a cognitive-behavioral synthesis of the choice overload phenomenon, also known as the paradox of choice. Specifically, these findings suggest that temporal discounting may serve as the underlying process contributing to this effect. As an extension, this study examined the effects of reward magnitude sizes had on rates temporal and options discounting. This manipulation was conducted to determine what role temporal discounting plays in discounting of options. The present results suggest that temporal discounting may not be the only process contributing to the choice overload effect. (c) 2013 Elsevier B.V. All rights reserved.
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