Squeezing new life out of an oldSponge: how to modernise an anti-smoking media campaign to capture a new market

Published 2011 View Full Article

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Title
Squeezing new life out of an oldSponge: how to modernise an anti-smoking media campaign to capture a new market
Authors
Keywords
-
Journal
AUSTRALIAN AND NEW ZEALAND JOURNAL OF PUBLIC HEALTH
Volume 35, Issue 1, Pages 75-80
Publisher
Wiley
Online
2011-01-13
DOI
10.1111/j.1753-6405.2010.00654.x
References
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