Analyzing key performance indicators (KPIs) for E-commerce and Internet marketing of elderly products: A review

Title
Analyzing key performance indicators (KPIs) for E-commerce and Internet marketing of elderly products: A review
Authors
Keywords
-
Journal
ARCHIVES OF GERONTOLOGY AND GERIATRICS
Volume 55, Issue 1, Pages 126-132
Publisher
Elsevier BV
Online
2011-07-05
DOI
10.1016/j.archger.2011.05.024

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