Market segmentation and ideal point identification for new product design using fuzzy data compression and fuzzy clustering methods

Published 2011 View Full Article

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Title
Market segmentation and ideal point identification for new product design using fuzzy data compression and fuzzy clustering methods
Authors
Keywords
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Journal
APPLIED SOFT COMPUTING
Volume 12, Issue 4, Pages 1371-1378
Publisher
Elsevier BV
Online
2011-12-16
DOI
10.1016/j.asoc.2011.11.026

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