Redesigning promotion strategy for e-commerce competitiveness through pricing and recommendation

Title
Redesigning promotion strategy for e-commerce competitiveness through pricing and recommendation
Authors
Keywords
Price promotion, Online recommendation system, Complement, Substitute
Journal
INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS
Volume 167, Issue -, Pages 257-270
Publisher
Elsevier BV
Online
2015-06-13
DOI
10.1016/j.ijpe.2015.02.028

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