Joe Camel in a Bottle: Diageo, the Smirnoff Brand, and the Transformation of the Youth Alcohol Market

Title
Joe Camel in a Bottle: Diageo, the Smirnoff Brand, and the Transformation of the Youth Alcohol Market
Authors
Keywords
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Journal
AMERICAN JOURNAL OF PUBLIC HEALTH
Volume 102, Issue 1, Pages 56-63
Publisher
American Public Health Association
Online
2011-11-18
DOI
10.2105/ajph.2011.300387

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