Journal
AGRIBUSINESS
Volume 24, Issue 4, Pages 523-537Publisher
JOHN WILEY & SONS INC
DOI: 10.1002/agr.20177
Keywords
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Funding
- EU Commission
- Quality of Life programme
- Key Action I (Food, Nutrition and Health): TRUST-Food risk Communication and Consumers' Trust in the Food Supply Chain [QLKI-CT-2002-02343]
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The article investigates how purchasing intentions among a sample of Italian consumers are influenced by different levels of risk perception and their trust in food-safety information provided by different sources such as the food industry, government agencies, or consumers' associations. The assessment of the determinants of intention to purchase was carried out by estimating a causal model for the chicken case in which attitudes, subjective norms, and perceived risk play a major role in determining buyer's behavior. In particular, the role of trust in influencing risk perception is highlighted either as a general construct or as specific constructs targeting food chain, policy actors, and the media. [EconLit citations: Q130, Q190, D120]. (C) 2008 Wiley Periodicals, Inc.
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