Retailer branding of consumer sales promotions. A major development in food marketing?

Published 2011 View Full Article

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Title
Retailer branding of consumer sales promotions. A major development in food marketing?
Authors
Keywords
-
Journal
APPETITE
Volume 58, Issue 1, Pages 256-264
Publisher
Elsevier BV
Online
2011-10-25
DOI
10.1016/j.appet.2011.10.008

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