Relationship between involvement and functional milk desserts intention to purchase. Influence on attitude towards packaging characteristics

Title
Relationship between involvement and functional milk desserts intention to purchase. Influence on attitude towards packaging characteristics
Authors
Keywords
-
Journal
APPETITE
Volume 55, Issue 2, Pages 298-304
Publisher
Elsevier BV
Online
2010-07-07
DOI
10.1016/j.appet.2010.06.016

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