A rapid Kano-based approach to identify optimal user segments

Title
A rapid Kano-based approach to identify optimal user segments
Authors
Keywords
Kano model, Customer satisfaction, Innovation, Segmentation
Journal
RESEARCH IN ENGINEERING DESIGN
Volume 29, Issue 3, Pages 459-467
Publisher
Springer Nature
Online
2018-01-12
DOI
10.1007/s00163-018-0282-y

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