Measuring advertising effectiveness in Travel 2.0 websites through eye-tracking technology

Published 2018 View Full Article

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Title
Measuring advertising effectiveness in Travel 2.0 websites through eye-tracking technology
Authors
Keywords
-
Journal
PHYSIOLOGY & BEHAVIOR
Volume -, Issue -, Pages -
Publisher
Elsevier BV
Online
2018-03-07
DOI
10.1016/j.physbeh.2018.03.002

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