Reward points, profit sharing, and valuable coordination mechanism in the O2O era

Title
Reward points, profit sharing, and valuable coordination mechanism in the O2O era
Authors
Keywords
Strategies, Reward points, Profit sharing, Channel coordination, O2O competition, Supply chain management
Journal
Publisher
Elsevier BV
Online
2018-07-03
DOI
10.1016/j.ijpe.2018.06.021

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