Money-back guarantee and personalized pricing in a Stackelberg manufacturer's dual-channel supply chain

Published 2018 View Full Article

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Title
Money-back guarantee and personalized pricing in a Stackelberg manufacturer's dual-channel supply chain
Authors
Keywords
Dual-channel, Manufacturer Stackelberg game, Customer returns, Pricing, Product line
Journal
INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS
Volume 197, Issue -, Pages 84-98
Publisher
Elsevier BV
Online
2018-01-02
DOI
10.1016/j.ijpe.2017.12.027

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