Factors Influencing Adoption of Mobile Social Network Games (M-SNGs): The Role of Awareness

Title
Factors Influencing Adoption of Mobile Social Network Games (M-SNGs): The Role of Awareness
Authors
Keywords
Mobile social network games, M-SNGs, Consumer adoption, UTAUT2, Awareness, Saudi Arabia
Journal
INFORMATION SYSTEMS FRONTIERS
Volume -, Issue -, Pages -
Publisher
Springer Nature
Online
2018-06-13
DOI
10.1007/s10796-018-9868-1

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