Journal
INFORMATION & MANAGEMENT
Volume 56, Issue 2, Pages 196-212Publisher
ELSEVIER
DOI: 10.1016/j.im.2018.05.004
Keywords
System dynamics (SD); Electric vehicle; Adoption; Fuzzy logic; Social commerce
Funding
- National Science Foundation of China [71522002, 71371076]
- Guangdong National Science Funds for Distinguished Young Scholars [2014A030306006]
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This research explores the adoption of electric vehicles (EVs) as a substitute for internal combustion engine vehicles (ICVs) and examines its emergence as a mobile intelligent terminal of social commerce. We present a system dynamics (SD) model incorporating fuzzy logic to simulate the adoption process. The results suggest that consumers' vague perceptions and the dispersion of pilot EV projects have caused EV adoption to be delayed; nevertheless, the introduction of social commerce to EVs can help relieve this problem and promote EV adoption. However, the timing of introducing social commerce is critical for enhancing its positive effect on EV adoption.
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