The impact of channel integration on consumer responses in omni-channel retailing: The mediating effect of consumer empowerment

Published 2018 View Full Article

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Title
The impact of channel integration on consumer responses in omni-channel retailing: The mediating effect of consumer empowerment
Authors
Keywords
-
Journal
Electronic Commerce Research and Applications
Volume 28, Issue -, Pages 181-193
Publisher
Elsevier BV
Online
2018-02-09
DOI
10.1016/j.elerap.2018.02.002

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