Platform Launch Strategies

Published 2018 View Full Article

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Title
Platform Launch Strategies
Authors
Keywords
Multi-sided platform, Two-sided market, Launch strategy, Network effect, Chicken-and-egg dilemma, Mutual baiting problem
Journal
Business & Information Systems Engineering
Volume 60, Issue 2, Pages 167-173
Publisher
Springer Nature
Online
2018-01-22
DOI
10.1007/s12599-018-0520-x
References
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