A decision-making framework for precision marketing

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Title
A decision-making framework for precision marketing
Authors
Keywords
Data mining, Decision tree, Forecasting, Precision marketing, Decision-making
Journal
EXPERT SYSTEMS WITH APPLICATIONS
Volume 42, Issue 7, Pages 3357-3367
Publisher
Elsevier BV
Online
2014-12-20
DOI
10.1016/j.eswa.2014.12.022

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