Understanding persuasive attributes of sports betting advertisements: A conjoint analysis of selected elements

Published 2017 View Full Article

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Title
Understanding persuasive attributes of sports betting advertisements: A conjoint analysis of selected elements
Authors
Keywords
-
Journal
Journal of Behavioral Addictions
Volume 6, Issue 4, Pages 658-668
Publisher
Akademiai Kiado Zrt.
Online
2017-10-13
DOI
10.1556/2006.6.2017.062

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