The Influence of Excessive Product Packaging on Green Brand Attachment: The Mediation Roles of Green Brand Attitude and Green Brand Image

Title
The Influence of Excessive Product Packaging on Green Brand Attachment: The Mediation Roles of Green Brand Attitude and Green Brand Image
Authors
Keywords
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Journal
Sustainability
Volume 9, Issue 4, Pages 654
Publisher
MDPI AG
Online
2017-04-21
DOI
10.3390/su9040654

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