Effects of Green Self-Identity and Cognitive and Affective Involvement on Patronage Intention in Eco-Friendly Apparel Consumption: A Gender Comparison

Title
Effects of Green Self-Identity and Cognitive and Affective Involvement on Patronage Intention in Eco-Friendly Apparel Consumption: A Gender Comparison
Authors
Keywords
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Journal
Sustainability
Volume 9, Issue 11, Pages 1977
Publisher
MDPI AG
Online
2017-10-31
DOI
10.3390/su9111977

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