Bricks vs. clicks: Which is better for marketing remanufactured products?

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Title
Bricks vs. clicks: Which is better for marketing remanufactured products?
Authors
Keywords
Distribution channels, Remanufacturing, Environmental impact, Game theory
Journal
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH
Volume 242, Issue 2, Pages 434-444
Publisher
Elsevier BV
Online
2014-10-23
DOI
10.1016/j.ejor.2014.10.023

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