Accommodating heterogeneity and nonlinearity in price effects for predicting brand sales and profits

Published 2015 View Full Article

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Title
Accommodating heterogeneity and nonlinearity in price effects for predicting brand sales and profits
Authors
Keywords
Forecasting, Sales response modeling, Heterogeneity, Functional flexibility, Expected profits
Journal
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH
Volume 246, Issue 1, Pages 232-241
Publisher
Elsevier BV
Online
2015-03-05
DOI
10.1016/j.ejor.2015.02.047

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