Pricing and assortment decisions for a manufacturer selling through dual channels

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Title
Pricing and assortment decisions for a manufacturer selling through dual channels
Authors
Keywords
Pricing, Retailing, Supply chain management, Assortment planning, Dual channel
Journal
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH
Volume 242, Issue 3, Pages 901-909
Publisher
Elsevier BV
Online
2014-11-17
DOI
10.1016/j.ejor.2014.10.047

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