Surprise, Anticipation, and Sequence Effects in the Design of Experiential Services

Title
Surprise, Anticipation, and Sequence Effects in the Design of Experiential Services
Authors
Keywords
-
Journal
PRODUCTION AND OPERATIONS MANAGEMENT
Volume 26, Issue 5, Pages 945-960
Publisher
Wiley
Online
2016-12-09
DOI
10.1111/poms.12675

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