Psychological targeting as an effective approach to digital mass persuasion

Published 2017 View Full Article

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Title
Psychological targeting as an effective approach to digital mass persuasion
Authors
Keywords
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Journal
PROCEEDINGS OF THE NATIONAL ACADEMY OF SCIENCES OF THE UNITED STATES OF AMERICA
Volume 114, Issue 48, Pages 12714-12719
Publisher
Proceedings of the National Academy of Sciences
Online
2017-11-14
DOI
10.1073/pnas.1710966114
References
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