A method for discovering clusters of e-commerce interest patterns using click-stream data

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Title
A method for discovering clusters of e-commerce interest patterns using click-stream data
Authors
Keywords
Click-stream data, User interest, Behavior analysis, Leader clustering algorithm, Rough set theory
Journal
Electronic Commerce Research and Applications
Volume 14, Issue 1, Pages 1-13
Publisher
Elsevier BV
Online
2014-10-23
DOI
10.1016/j.elerap.2014.10.002

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