Controlling information flow in online information seeking: The moderating effects of utilitarian and hedonic consumers

Published 2015 View Full Article

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Title
Controlling information flow in online information seeking: The moderating effects of utilitarian and hedonic consumers
Authors
Keywords
Information control, Shopping purpose, Involvement, Product attitude, Website satisfaction
Journal
Electronic Commerce Research and Applications
Volume 14, Issue 6, Pages 603-615
Publisher
Elsevier BV
Online
2015-10-01
DOI
10.1016/j.elerap.2015.09.002

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