Augmented reality versus conventional interface: Is there any difference in effectiveness?
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Title
Augmented reality versus conventional interface: Is there any difference in effectiveness?
Authors
Keywords
Augmented reality, Effectiveness, Emotion, Brand evaluation, Online shopping, Experimental design
Journal
MULTIMEDIA TOOLS AND APPLICATIONS
Volume 77, Issue 6, Pages 7487-7516
Publisher
Springer Nature
Online
2017-04-21
DOI
10.1007/s11042-017-4658-1
References
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