Leveraging Customer Involvement for Fueling Innovation: The Role of Relational and Analytical Information Processing Capabilities

Published 2017 View Full Article

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Title
Leveraging Customer Involvement for Fueling Innovation: The Role of Relational and Analytical Information Processing Capabilities
Authors
Keywords
-
Journal
MIS QUARTERLY
Volume 41, Issue 1, Pages 367-396
Publisher
MIS Quarterly
Online
2017-08-09
DOI
10.25300/misq/2017/41.1.14

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