Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments

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Title
Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments
Authors
Keywords
-
Journal
MANAGEMENT SCIENCE
Volume 63, Issue 8, Pages 2688-2705
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Online
2016-06-25
DOI
10.1287/mnsc.2016.2450

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