Platform Integration and Demand Spillovers in Complementary Markets: Evidence from Facebook’s Integration of Instagram

Published 2017 View Full Article

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Title
Platform Integration and Demand Spillovers in Complementary Markets: Evidence from Facebook’s Integration of Instagram
Authors
Keywords
-
Journal
MANAGEMENT SCIENCE
Volume 63, Issue 10, Pages 3438-3458
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Online
2016-08-18
DOI
10.1287/mnsc.2016.2502

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