Optimal advertising/ordering policy and finance mode selection for a capital-constrained retailer with stochastic demand
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Title
Optimal advertising/ordering policy and finance mode selection for a capital-constrained retailer with stochastic demand
Authors
Keywords
supply chain management, ordering, advertising, capital-constrained retailer, bank financing, full trade credit
Journal
JOURNAL OF THE OPERATIONAL RESEARCH SOCIETY
Volume 68, Issue 12, Pages 1620-1632
Publisher
Informa UK Limited
Online
2017-02-28
DOI
10.1057/s41274-016-0161-8
References
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