Premium store brand: Product development collaboration between retailers and national brand manufacturers

Published 2017 View Full Article

  1. Home
  2. Publications
  3. Publication Search
  4. Publication Details
Title
Premium store brand: Product development collaboration between retailers and national brand manufacturers
Authors
Keywords
Private label, Horizontal differentiation, Cannibalization, Channel coordination, Customization, Operations–marketing interface, Hotelling model, Game theory
Journal
INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS
Volume 185, Issue -, Pages 128-138
Publisher
Elsevier BV
Online
2016-12-19
DOI
10.1016/j.ijpe.2016.12.024

Ask authors/readers for more resources

Protocol

Community support

Reagent

Community support

Reprint

Contact the author

Publish scientific posters with Peeref

Peeref publishes scientific posters from all research disciplines. Our Diamond Open Access policy means free access to content and no publication fees for authors.

Learn More

Become a Peeref-certified reviewer

The Peeref Institute provides free reviewer training that teaches the core competencies of the academic peer review process.

Get Started
Webinars Posters Questions Hubs Funding Journals Articles Connect Collections Reviewers About Us FAQs Mobile App Privacy Policy Terms of Use
© Peeref 2019-2024. All rights reserved.