Word-of-mouth generation and brand communication strategy

Published 2017 View Full Article

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Title
Word-of-mouth generation and brand communication strategy
Authors
Keywords
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Journal
INDUSTRIAL MANAGEMENT & DATA SYSTEMS
Volume 117, Issue 3, Pages 478-495
Publisher
Emerald
Online
2017-03-29
DOI
10.1108/imds-11-2015-0487
References
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