The effectiveness of word of mouth in offline and online social networks

Published 2017 View Full Article

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Title
The effectiveness of word of mouth in offline and online social networks
Authors
Keywords
Online social network, WoM, Newsvendor problem
Journal
EXPERT SYSTEMS WITH APPLICATIONS
Volume 88, Issue -, Pages 338-351
Publisher
Elsevier BV
Online
2017-07-08
DOI
10.1016/j.eswa.2017.07.004

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