Journal
EUROPEAN REVIEW OF AGRICULTURAL ECONOMICS
Volume 44, Issue 4, Pages 683-704Publisher
OXFORD UNIV PRESS
DOI: 10.1093/erae/jbx007
Keywords
agrifood technology; consumer acceptance; risk perception; benefit perception; attitude
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Food insecurity represents a major global challenge. The development and application of agrifood technologies as routes to 'sustainable intensification' of agrifood production may improve local and national food security. This paper will consider societal responses to various agrifood technologies. Consumer non-acceptance of enabling agrifood technologies, and their products, is an important barrier to their commercialisation. Case studies (pesticides, genetic modification of plants and animals, nanotechnology in agriculture, nutrigenomics in nutrition security and synthetic biology) are considered along a temporal axis (from the 1950s to the present). Experts and regulators have increasingly recognised the importance of the role of risk and benefit perceptions. The normative assumption that consumers are 'anti-agrifood technology' is rejected.
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