When do changes in consumer preferences make forecasts from choice-based conjoint models unreliable?

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Title
When do changes in consumer preferences make forecasts from choice-based conjoint models unreliable?
Authors
Keywords
Forecasting, New product forecasting, Choice based conjoint, Attribute coefficient change, Longitudinal study
Journal
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH
Volume 258, Issue 2, Pages 512-524
Publisher
Elsevier BV
Online
2016-09-10
DOI
10.1016/j.ejor.2016.08.047

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