Interaction of pricing, advertising and experience quality: A dynamic analysis

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Title
Interaction of pricing, advertising and experience quality: A dynamic analysis
Authors
Keywords
System dynamics, Marketing, Optimal control, History-dependence, Skiba point
Journal
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH
Volume 256, Issue 3, Pages 877-885
Publisher
Elsevier BV
Online
2016-07-05
DOI
10.1016/j.ejor.2016.06.056

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