Optimal pricing policies for differentiated brands under different supply chain power structures

Published 2017 View Full Article

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Title
Optimal pricing policies for differentiated brands under different supply chain power structures
Authors
Keywords
Retailing, Pricing, Customer's value, Brand preference, Power structure
Journal
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH
Volume 259, Issue 2, Pages 437-451
Publisher
Elsevier BV
Online
2016-10-29
DOI
10.1016/j.ejor.2016.10.046

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