Effects of the pricing and cooperative advertising policies in a two-echelon dual-channel supply chain

Published 2015 View Full Article

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Title
Effects of the pricing and cooperative advertising policies in a two-echelon dual-channel supply chain
Authors
Keywords
Cooperative advertising, Pricing policy, Dual-channel, Channel conflict
Journal
COMPUTERS & INDUSTRIAL ENGINEERING
Volume 87, Issue -, Pages 250-259
Publisher
Elsevier BV
Online
2015-05-27
DOI
10.1016/j.cie.2015.05.013

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