4.7 Article

An exploratory path analysis of attitudes, behaviors and summer water consumption in the Portland Metropolitan Area

Journal

SUSTAINABLE CITIES AND SOCIETY
Volume 23, Issue -, Pages 68-77

Publisher

ELSEVIER SCIENCE BV
DOI: 10.1016/j.scs.2016.03.004

Keywords

Water consumption; Water conservation; Behavior; Path analysis; Portland

Funding

  1. Portland Water Bureau at PSU
  2. Institute for Sustainable Solutions at PSU

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We examined the underlying attitudinal and behavioral factors of summer water consumption among Portland Metropolitan Area households by combining survey responses from households and corresponding empirical water consumption data. Path analysis shows that pro-conservation attitudes regarding water usage (even when controlling for property size and other demographic variables) were strong predictors of actual reductions in summer water consumption. Furthermore, these self-reported attitudes appear to directly impact specific water consumption behaviors identified in the survey, with potentially significant impact in two of three key areas of water conservation strategies: landscaping, adapting conservation technology, but not habitual use. We draw implications for focused educational programs promoting awareness of water conservation issues and monitoring their impacts and efficacy. (C) 2016 Elsevier B.V. All rights reserved.

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