Using the sustainable modified TAM and TPB to analyze the effects of perceived green value on loyalty to a public bike system

Title
Using the sustainable modified TAM and TPB to analyze the effects of perceived green value on loyalty to a public bike system
Authors
Keywords
The sustainable modified technology acceptance model, The theory of planned behavior, Perceived green value, Public bike system
Journal
Publisher
Elsevier BV
Online
2016-04-13
DOI
10.1016/j.tra.2016.03.008

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