The interactions between e-shopping and store shopping in the shopping process for search goods and experience goods

Published 2016 View Full Article

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Title
The interactions between e-shopping and store shopping in the shopping process for search goods and experience goods
Authors
Keywords
Information and communication technology, Online shopping, Cross-channel shopping, Marketing, Product type, Travel
Journal
TRANSPORTATION
Volume 44, Issue 5, Pages 885-904
Publisher
Springer Nature
Online
2016-02-18
DOI
10.1007/s11116-016-9683-9
References
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