Journal
OMEGA-INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE
Volume 59, Issue -, Pages 72-83Publisher
PERGAMON-ELSEVIER SCIENCE LTD
DOI: 10.1016/j.omega.2015.05.011
Keywords
Analytics; OR in sports; Empirical analysis; Perception vs. reality
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It is well known that professional sports teams have made extensive use of analytics to improve their onfield performance. However, it is not as apparent that these same organizations use analytics to improve performance on the business side. The North American professional sports industry is unique in that the teams operate as legal monopolies/duopolies, with very few cities having more than one majorleague team in a particular sport. Thus, our intent is to explore the adoption and assessment of business analytics in professional sports organizations. An empirical analysis is conducted concerning management's perception of the effects of business analytics as well as the actual change in financial performance since the adoption of analytics by the organizations. (c) 2015 Elsevier Ltd. All rights reserved.
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