Cultural Influence on Brand Personality Preferences: Individualists Prefer Sophisticated and Competent Brands while Collectivists Prefer Sincere Brands

Published 2023 View Full Article

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Title
Cultural Influence on Brand Personality Preferences: Individualists Prefer Sophisticated and Competent Brands while Collectivists Prefer Sincere Brands
Authors
Keywords
-
Journal
WSEAS Transactions on Business and Economics
Volume 20, Issue -, Pages 2476-2486
Publisher
World Scientific and Engineering Academy and Society (WSEAS)
Online
2023-11-03
DOI
10.37394/23207.2023.20.212
References
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