Marketing communications’ dimensions and brand loyalty in the banking sector

Title
Marketing communications’ dimensions and brand loyalty in the banking sector
Authors
Keywords
-
Journal
REGE-Revista de Gestao
Volume -, Issue -, Pages -
Publisher
Emerald
Online
2023-10-18
DOI
10.1108/rege-10-2021-0191

Ask authors/readers for more resources

Publish scientific posters with Peeref

Peeref publishes scientific posters from all research disciplines. Our Diamond Open Access policy means free access to content and no publication fees for authors.

Learn More

Ask a Question. Answer a Question.

Quickly pose questions to the entire community. Debate answers and get clarity on the most important issues facing researchers.

Get Started