☆ 3.8 Article

Engajamento do consumidor nas redes sociais: os mecanismos pelos quais o conteúdo visual gerado pela marca afeta a intenção de uso do consumidor no mercado cultural

Revista Brasileira de Marketing (2023)

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Revista Brasileira de Marketing
Volume 22, Issue 3, Pages 1067-1126

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University Nove de Julho
DOI: 10.5585/remark.v22i3.21544

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