Engajamento do consumidor nas redes sociais: os mecanismos pelos quais o conteúdo visual gerado pela marca afeta a intenção de uso do consumidor no mercado cultural

Title
Engajamento do consumidor nas redes sociais: os mecanismos pelos quais o conteúdo visual gerado pela marca afeta a intenção de uso do consumidor no mercado cultural
Authors
Keywords
-
Journal
Revista Brasileira de Marketing
Volume 22, Issue 3, Pages 1067-1126
Publisher
University Nove de Julho
Online
2023-10-03
DOI
10.5585/remark.v22i3.21544

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