What Do You Need to Know? A Systematic Review and Research Agenda on Neuromarketing Discipline
Published 2023 View Full Article
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Title
What Do You Need to Know? A Systematic Review and Research Agenda on Neuromarketing Discipline
Authors
Keywords
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Journal
Journal of Theoretical and Applied Electronic Commerce Research
Volume 18, Issue 4, Pages 2007-2032
Publisher
MDPI AG
Online
2023-11-03
DOI
10.3390/jtaer18040101
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