Article
Computer Science, Interdisciplinary Applications
Mohammed Saqr, Sonsoles Lopez-Pernas, Leonie V. D. E. Vogelsmeier
Summary: The study explores the temporal dynamics of online engagement and transitions between engagement states, identifying the variables that influence these transitions and their magnitude. The findings highlight the importance of tailored interventions to support different groups of students.
COMPUTERS & EDUCATION
(2023)
Article
Psychology, Multidisciplinary
Michela Balconi, Martina Sansone, Laura Angioletti
Summary: This study aims to explore the impact of COVID-19-related advertisements on consumer decision-making and avoidance motivation. The findings suggest that COVID-19-related advertisements are more effective in eliciting emotional responses in the brain compared to non-COVID-19 advertisements. The study also reveals that participants who viewed COVID-19-related advertisements paid more attention to the emotional components rather than the semantic meaning, indicating a potential increase in advertising efficacy.
FRONTIERS IN PSYCHOLOGY
(2022)
Article
Engineering, Industrial
Xingchen Liu, Qiuzhuang Sun, Zhi-Sheng Ye, Murat Yildirim
Summary: This paper addresses the decision-making problem of multiple types of inspections in maintenance optimization models, emphasizing the importance of combining online monitoring and inspections to determine the system's health state. The study formulates optimal inspection policies within the POMDP framework and utilizes value iteration and lambda-minimization algorithms to obtain the best solution, as demonstrated in a case study comparing to existing policies.
RELIABILITY ENGINEERING & SYSTEM SAFETY
(2021)
Article
Business
Kesha K. Coker, Richard L. Flight, Dominic M. Baima
Summary: This study found that digital video storytelling ads are more effective at hooking viewers than argumentative ads. Being hooked positively impacts intentions to view, share, promote and spread positive word of mouth, with attitude toward the ad partially mediating this relationship.
JOURNAL OF RESEARCH IN INTERACTIVE MARKETING
(2021)
Article
Business
Steven Holiday, Jameson L. Hayes, Haseon Park, Yuanwei Lyu, Yang Zhou
Summary: Social media influencers rely on emotional connection to maintain and grow their followings and have value for brands. This study quantitatively examines the impact of emotion in influencers' facial expressions and caption text on consumer engagement. The results show that the amount and specific emotions used have a meaningful influence on engagement, while follower count and branding presence contribute to a more comprehensive understanding of the relationship. Theoretical and practical implications are discussed.
JOURNAL OF INTERACTIVE MARKETING
(2023)
Article
Management
Raghav Singal, Omar Besbes, Antoine Desir, Vineet Goyal, Garud Iyengar
Summary: One of the central challenges in online advertising is attribution. This paper proposes an axiomatic framework and a novel metric called CASV to address the attribution problem. The authors compare CASV with commonly used metrics using a Markovian model.
MANAGEMENT SCIENCE
(2022)
Article
Business
Jeremy S. Wolter, Todd J. Bacile, Pei Xu
Summary: This study examines the impact of online incivility on consumer engagement in social media. The findings suggest that consumer-to-consumer uncivil interactions on brand social media channels decrease long-term consumer engagement. However, a brand's response can mitigate some of these effects.
JOURNAL OF SERVICE RESEARCH
(2023)
Article
Computer Science, Information Systems
Dianlong You, Miaomiao Sun, Shunpan Liang, Ruiqi Li, Yang Wang, Jiawei Xiao, Fuyong Yuan, Limin Shen, Xindong Wu
Summary: Multi-source streaming feature selection is a method for reducing the dimensionality of heterogeneous big data by exploring the relationships among different data sources. Compared to traditional online algorithms, the multi-source streaming feature selection algorithm can perform feature selection across multiple data sources and achieve better results in terms of classification accuracy and number of selected features.
INFORMATION SCIENCES
(2022)
Article
Business
Abdul Qayyum, Raja Ahmed Jamil, Adnan Muhammad Shah, KangYoon Lee
Summary: This study investigates the effects of inclusive advertising, which includes disabled individuals, on consumer well-being, brand engagement, and purchase intention. The results show that inclusive advertising can enhance consumer happiness and well-being, and it has significant influence on brand engagement and purchase intention.
JOURNAL OF RETAILING AND CONSUMER SERVICES
(2023)
Article
Computer Science, Information Systems
Xiang Wen, Shiwei Zhao, Haobo Wang, Runze Wu, Manhu Qu, Tianlei Hu, Gang Chen, Jianrong Tao, Changjie Fan
Summary: In this paper, a unified Multi-Source Multi-Label learning framework (MSML) is proposed to boost user profiling in online games. The framework utilizes semantically rich features and labels, and guarantees consistency through a dual-tower design. Experimental results demonstrate its superiority over existing baseline methods.
IEEE TRANSACTIONS ON MULTIMEDIA
(2023)
Article
Business
Bo Guo, Zhi-bin Jiang
Summary: Personalised advertising copy refers to using AI technologies to generate tailored ads based on consumer profiles and product information. It considers individual differences among consumers, aims to generate a large number of ads, and matches tailored advertising copy to each consumer based on data and algorithms. This study compared the influence of personalised ads and traditional ads on consumer engagement, finding that personalised advertising copy generates better results in cognitive, behavioural, and emotional dimensions of engagement.
ELECTRONIC COMMERCE RESEARCH
(2023)
Article
Psychology, Social
Ruo Yang, Yongzhong Yang, Kaoting Song, Yu Zhang
Summary: This study investigates the characteristics of advertising music liked by Chinese consumers through in-depth interviews and thematic analysis. The findings suggest that consumers prefer music with good advertising functions, acceptable artistic qualities, attractive characteristics, and the ability to evoke positive emotions. The study provides valuable insights for selecting likable advertising music.
SOCIAL BEHAVIOR AND PERSONALITY
(2022)
Article
Business
Fine F. Leung, Flora F. Gu, Yiwei Li, Jonathan Z. Zhang, Robert W. Palmatier
Summary: This study examines factors that determine the effectiveness of influencer marketing, including influencer originality, follower size, and sponsor salience. The findings suggest that these factors enhance effectiveness, while posts announcing new product launches diminish it. The study also highlights the importance of a balanced approach when selecting influencers and managing content.
JOURNAL OF MARKETING
(2022)
Article
Business
Emi Moriuchi, Ikuo Takahashi
Summary: This study examines the relationship between repeat online consumers' perceived value of used products and their repurchasing intention, exploring the mediating effects of trust and engagement. The results show that trust and engagement have a significant impact on consumers' intention to re-use a C2C online secondary marketplace platform.
JOURNAL OF BUSINESS RESEARCH
(2022)
Article
Economics
Alessandra Motz
Summary: The study focuses on Swiss households' preferences for electricity generation sources, finding that price and reliability evaluations vary depending on the energy source used. Households with a higher environmental concern tend to prefer 100% renewable energy, while informed optimists are more accepting of nuclear power.